Category: Financial Planning

The marketing plan in an insurance company business plan is the place to define what the brand is that your firm will try to create. The promotion methods you choose and describe in the plan should flow naturally from this brand. Consider these tips about methods that work for insurance brokerage firms.

Service Is Where You Can Shine

Insurance brokers match up their clients with insurance coverage – products with little difference between each other except for price. Therefore, brokers must differentiate themselves from their competitors based on the service they offer. Creating a reputation for excellent service, or for some aspect of service, can become the marketing you need when you start a systematic referral program.

Making Referrals Work For Your Insurance Brokerage

Making the process of seeking referrals systematic begins with tracking how many referrals you receive and close from your clients and from other sources. Set targets for what you’d like to achieve and think ahead as to how you can improve your numbers. Just being conscious of how referrals are working for you can lead to improved sales.

To go further, consider creating financial incentives, bonuses, or gifts to the referrers for business that closes, or just for providing names of qualified leads. Satisfied customers should be happy to think of more business for you rather than being put out when you ask them for leads.

Deepening Sales Rather Than Broadening Customers

If you broker a wide range of insurance products, you may be able to build revenues just as fast through selling more to each individual, family, or company rather than acquiring new ones. The best time to do this is when customers are initially brought on board, as they may be interested in minimizing their risk in multiple areas while they have insurance on their minds. Periodic check-ins (during the renewal period at the very least) are other times to ask customers about expanding their coverage.

Article Source: sooperarticles.com/finance-articles/insurance-articles/insurance-company-business-plan-marketing-tips-37058.html

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Are you looking for more tips on how to open a insurance business or advice on developing your insurance business plan? Call 877-BIZ-PLAN to learn how Growthink can help you build your insurance business.Author: Eric Powers

By Adil Esmail

How can you make sure that when you sell your home your going to get the maximum value out of your property? You need to change the way you think of your home and treat it like any other consumer product. Marketing will be key but it does not have to be hard. Before you put your home on the market there are a few steps you can take that will put you in control of the selling process. Here are the top 5 things you should do before you sell your home.

1. Do a Walk-Thru. Take a minute to objectively walk through your home to see what can be improved upon. Look for things a buyer might see such as pealed paint, stains, or small cracks in the walls. This will be difficult for most people as you have an emotional attachment to your house and it can be hard to find its faults. You may need to enlist the help of a friend and ask for their unbiased opinion.

2. Clean and Fix. Fix any cracks in walls or tiles and lay down a fresh coat of paint using more neutral colours. Pay particular attention to the kitchen and bathroom as buyers tend to scrutinize these areas more. You will be amazed at how a new coat of paint can clean-up and brighten the look of your home. Next give your home a thorough cleaning from top to bottom. Remove the clutter and organize as much as possible. This is also a good time to purge any items you no longer need.

3. De-personalize your home. When potential buyers walk through your home you want them to picture themselves living there. This will be easier for them without pictures of family or friends around giving your home a more generic feel. Buyers will focus more on your home rather than thinking ‘I wonder what these people are like?’.

4. Rearrange or Remove Furniture. The trick to making your home look bigger is to remove some extra furniture you may have. Remember that less is more and a few well placed items will go a long way in creating a more open feel to your home. You may need to rent a storage unit but it will be well worth the extra cost.

5. Do a Home Inspection. Many sellers think home inspections are something buyers should do but this is not always the case. Doing the home inspection yourself and providing that information to potential buyers has a number of benefits. First, it will most likely prevent a buyer from putting a home inspection condition in their offer. One less condition brings you closers to a firm deal. Second, it gives you a chance to rectify any deficiencies that a buyer might use to reduce their offer.

A little planning and effort will pay handsomely in the end. By following these 5 simple steps you will be able to better control the selling experience, reduce the stress associated with selling and potentially increase the final price your house will sell for.

About the Author: Adil Esmail is professional sales representative specializing in

North York Real Estate

and market information. Adil and his team will be happy to help in your search for

North York Houses

and any questions you may have.

Source:

isnare.com

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